Understanding your Purpose in Business:
A business purpose statement defines the vision and mission of a company in a brief but comprehensively informative way. While not every detail of the company's infrastructure and history need be included, a pithy summary of the key points and goals as well as a clear picture of the target market are essential. A business purpose statement will keep a company focused on its goals and on improving and increasing progress and expansion, and will keep in mind the intended audience and customers. A straightforward business purpose statement not only will help the business stay organized and looking ahead, but also will stand as an accessible and professional document with which to attract and inform potential investors. Your business purpose statement comes down to three important questions. Learn what they are and how to answer them!
